Sales/Marketing Jobs in the Portland Oregon Area
Sales/Marketing
Sales and Marketing Directors, coordinators, outreach and other titles for senior living vary by community. You are usually responsible for promoting the facility, increasing occupancy rates, and building strong community relationships. Here are some of the key skills needed for the role:
Marketing & Sales Skills
- Lead generation & conversion – Ability to attract and convert potential residents.
- Strategic marketing planning – Developing and implementing marketing strategies to boost occupancy.
- Digital marketing & social media – Experience with social media management, email campaigns, and online advertising.
- Branding & content creation – Ability to create engaging promotional materials and campaigns.
Communication & Relationship-Building
- Strong verbal and written communication to engage potential residents and their families.
- Public speaking & presentation skills for community events and outreach.
- Networking & relationship-building with referral sources, such as hospitals and senior organizations.
- Compassion & empathy to understand the emotional aspects of transitioning to assisted living.
Sales & Business Development
- Cold calling & follow-ups – Engaging potential leads through proactive outreach.
- Touring & showcasing the facility – Ability to conduct compelling tours for prospective residents.
- Negotiation & closing skills – Converting inquiries into move-ins while addressing concerns.
Event Planning & Community Outreach
- Planning & hosting events to attract new residents and build community engagement.
- Partnership development with local organizations, hospitals, and senior care providers.
- Public relations (PR) – Managing the facility’s reputation through media and community involvement.
Analytics & Performance Tracking
- Market research – Understanding industry trends, competitors, and local demographics.
- Data analysis – Tracking marketing campaigns, lead sources, and occupancy rates.
- Budget management – Allocating resources effectively for maximum return on investment (ROI).
Technology & CRM Management
- Experience with Customer Relationship Management (CRM) software.
- Proficiency in email marketing platforms, social media tools, and website management.
- Basic graphic design and content creation skills are a plus.